TASA Career Center

Arlington ISD - Director - Marketing

Job Details

Region: 11
School District/Employer: Arlington ISD
District Category/Employer: Central Office
Position: Director
Assignment Level: Area
  • Communications
Job Title: Director - Marketing
School:
Campus Description:
Date Posted: 6/30/2026
Deadline: Until Filled
Openings: 1
Commitment: Full Time
Description/Notes: The Marketing Director is a strategic partner that is part of the high-performing Communications team. This position is responsible for proactively researching, developing, executing, analyzing, and adjusting comprehensive marketing strategies that drive stakeholder engagement, boost enrollment and recruitment, and position the district as a top-tier choice for families and staff across the north Texas region, state, and nation. This position demands a self-starter who thrives in a fast-paced, evolving environment. The successful candidate will bring a proactive approach to trend analysis, campaign planning, and engagement strategy anticipating shifts in the competitive landscape and adjusting messaging and media strategy accordingly.
Qualifications: Education/Certification:

- Bachelor's degree in marketing, advertising, business, journalism, communications, public relations, marketing, political
science or related field from an accredited college or university.

Experience:

- Minimum 5 years' experience in a marketing-focused role required; public sector or education sector preferred.
- Experience in email marketing, SEO, Google Ads, social media, website analytics tools and media buying.

SPECIAL KNOWLEDGE/SKILLS:

- Knowledge of the Arlington/DFW community preferred.
- Previous school district communications and marketing experience is preferred.
- Experience managing large-scale campaigns and high-impact content strategies.
- Proven ability to develop and manage marketing budgets aligned to campaign KPIs and ROI targets.
- Ability to lead and coordinate multi-channel, integrated marketing campaigns across paid and owned media platforms.
- Proven expertise in translating engagement data and campaign performance into actionable insights.
- Ability to work under deadline pressure and manage multiple assignments simultaneous.
Salary Range: 104,728 - 147,627
Benefits:
How To Apply: https://www.atenterprise.powerschool.com/ats/job_board_form?op=view&JOB_ID=0000764037&COMPANY_ID=WA003038&redirect_qs=&redirect_qs=APPLICANT_TYPE_ID%3D00000003%26COMPANY_ID%3DWA003038

Contact Person:

Name: Michelle Trussell
Email: ltrussel@aisd.net
Address: 690 East Lamar Boulevard
City: Arlington
State: TX
Zip: 76011
Phone: (682) 867-7736
Fax: (682) 459-7299