Job Details
| Region: | 17 |
| School District/Employer: | Lubbock ISD |
| District Category/Employer: | Central Office |
| Position: | Executive Director |
| Assignment Level: |
Area
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| Job Title: | Executive Director of Communications and Community Relations |
| School: | Lubbock ISD |
| Campus Description: | |
| Date Posted: | 7/7/2025 |
| Deadline: | 2025-07-12 |
| Openings: | 1 |
| Commitment: | Full Time |
| Description/Notes: | Job Title: Executive Director of Communication & Community Relations Date Revised: 6/2025 Primary Purpose: Promote positive public relations between the school district and community. Prepare and provide information to the public about the activities, goals, and policies of the school district. Distribute pertinent information about the district and its activities to employees. Qualifications: Education/Certification: Bachelor’s degree in English, journalism, communications, or a related field Special Knowledge/Skills: Excellent public relations, organizational, communication, and interpersonal skills Ability to speak effectively before groups of employees, parents, or the public Ability to communicate effectively in both written and oral forms with all levels of management, both internal and external to the district Thorough knowledge of media relations, social media platforms, and public relations functions Ability to use software to develop spreadsheets, perform data analysis, and do word processing Ability to implement policy and procedures Ability to use software to design and produce district publications Experience: Three years experience in journalism communication, or public relations field Major Responsibilities and Duties: Public and Community Relations: Direct and manage the district’s public information activities. Serve as the information liaison between the school system and the community. Serve as district spokesperson and coordinate media coverage. Prepare press releases and publish articles and photos in local media and other publications. Prepare and distribute district communication and notifications to staff, parents, and community through various methods including text, email, social media, district website postings, and media releases. Help school personnel publicize and promote any performances, exhibitions, displays, or special programs sponsored by the schools. Design, prepare, and edit district publications including newsletters, recruitment brochures, programs for special events, and other publications. Serve as district representative on community committees as required. Ensure that public information activities contribute to the attainment of district goals and objectives. Keep informed of developing communication trends, techniques, tools, and resources. Speak at civic organization meetings and make presentations. Demonstrate awareness of district-community needs and initiate activities to meet those needs. Policy, Reports, and Law Develop and publicize reports related to the performance of the district and articulate district goals and objectives. Comply with policies established by federal and state law, State Board of Education rule, and local board policy. Compile, maintain, and file all reports, records, and other documents as required. Follow district safety protocols and emergency procedures. Budget Administer the department budget and ensure that programs are cost effective and that funds are managed prudently. Compile budgets and cost estimates based on documented program needs. Personnel Management Develop training options and/or improvement plans to ensure exemplary operation of the public information function. Evaluate job performance of employees to ensure effectiveness. Assist in recruitment, selection, and training of personnel and make sound recommendations relative to personnel placement, transfer, retention, and dismissal. Employment Coordinates the staffing of all department positions. General Employee Requirements: Support and align work with the mission, vision, and beliefs of the district. Follow and support board policies in areas of related responsibility. Ensure district resources are managed effectively to maximize resources for student learning. Share in the development and implementation of district success plans. Actively participate in ongoing development to improve work quality and district contribution. Model integrity, work ethic, and professionalism as a suitable example for LISD students. Supervisory Responsibilities: Supervises and evaluates departmental staff. Tools/Equipment Used: Standard office equipment, including computer/laptop and peripherals, camera, video camera, copier, printer. Working Conditions: Mental Demands/Physical Demands/Environmental Factors: Maintain emotional control under stress Occasional prolonged and irregular hours Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting Repetitive hand motions including frequent keyboarding and use of mouse; occasional reaching Occasional light lifting and carrying (less than 15 pounds) The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required. |
| Qualifications: | Education/Certification: Bachelor’s degree in English, journalism, communications, or a related field |
| Salary Range: | TBD |
| Benefits: | Lubbock ISD Benefits https://www.lubbockisd.org/o/lisd/page/health-plan-information |
| How To Apply: | https://www.applitrack.com/lubbockisd/onlineapp/ |
Contact Person:
| Name: | Kristal Floyd |
| Email: | Kristal.floyd@lubbockisd.org |
| Address: | 1628 19th Street |
| City: | Lubbock |
| State: | TX |
| Zip: | 79401-4895 |
| Phone: | (806) 219-0044 |
| Fax: | (806) 766-1210 |